A Book by Phil Carey
The Curiosity
Advantage
Why better questions create better futures in the age of AI
Everyone has AI now. The technology is commoditised. What isn't commoditised is the ability to ask the questions that matter.
Why AI Makes Curiosity Your Competitive Advantage
Every leader you know is using AI. Most of them are using it badly, and they don't know it.
Not because they lack intelligence. Because AI produces fluent, confident output regardless of the quality of the question. It rewards speed over thinking. It gives you answers before you've examined your assumptions.
The result? An entire generation of leaders making faster decisions with less judgment.
This book is about reversing that. It's about developing the one capability AI cannot replicate: the willingness to question what you think you already know.
When everyone has access to instant answers, the ability to ask better questions becomes the only sustainable advantage.
From the Introduction
What you'll discover
This isn't a book about AI prompts. It's about the deeper shift required to thrive when AI handles the easy work.
Why curiosity is your competitive advantage
When AI commoditises knowledge, the ability to ask questions nobody else is asking becomes the real differentiator.
The neuroscience of better questions
How your brain actually processes inquiry, and why most people default to confirmation instead of curiosity.
How AI changes what 'knowing' means
The shift from expertise as stored knowledge to expertise as the quality of your questions.
Frameworks for thinking with AI
Practical structures for using AI as a thinking partner rather than a search engine or content machine.
From reactive to reflective
How to shift your default mode from consuming AI output to examining what that output reveals about your assumptions.
Building a curiosity practice
Daily habits and rituals that strengthen your capacity for genuine inquiry in an age of instant answers.
This book is not...
- ×A collection of AI prompts or hacks
- ×A guide to being more productive
- ×A prediction about where AI is heading
- ×An argument against using AI
This book is...
- A framework for keeping human judgment sharp in an AI world
- A guide to asking questions that create real insight
- A challenge to examine how you actually think
- A practice for leaders who refuse to outsource their judgment
Written for people who think for a living
Leaders
Who sense that AI is changing the game but aren't sure how to respond beyond “use it more.” You need a framework, not another tool.
Knowledge Workers
Who want to remain indispensable when AI can do the routine parts of their job. Your value isn't what you know. It's what you question.
Thinkers
Who are overwhelmed by the pace of AI change and want a framework that makes sense of it, not another set of predictions.
About the Author
Phil Carey
Phil has spent over 40 years helping leaders and organisations across Australian and international media turn complex ideas into clear, strategic communication. As founder of Cornerstone Media, he's worked with hundreds of executives across healthcare, finance, technology, and government.
The Curiosity Advantage is the distillation of four decades of frontline communication work, combined with a deep exploration of how AI is reshaping the way we think, decide, and lead.
More about PhilNot ready to buy the full book?
Download our free 5-principle guide: The Curiosity Code to AI. Get the core framework from the book you can start using today.
Ready to think differently about AI?
The Curiosity Advantage is available now as an eBook and audiobook. Start reading today.